Pursuing Pinot


PROJECT SCOPE  | Identity Suite Development | Tagline Development | Social Media Asset Design | Brand Identity Guidelines

THE STORYPursuing Pinot is the blog and social media presence of California-based writer and wine enthusiast/influencer, Catherine O’Brien. Make no mistake, this isn’t just some random little hobby. Truth be told it started out that way, but it’s become a respected and well-read resource for casual sippers to adventurous oenophiles. As such, Catherine wanted to elevate Pursuing Pinot’s identity to a place equal to what readers had come to expect from its content. The new brand needed to feel sophisticated but not lofty. FYI, Catherine refuses to use words like ‘connoisseur’ in her writing because, as she says, “it’s pretentious.” You gotta love that.

THE SOLUTIONWhile Pursuing Pinot exists solely online, Catherine keeps it old school when it comes to her approach to writing. You’ll often find her walking a vineyard or at a hip L.A. wine bar with pen & pad in one hand and glass in the other. That says a lot about her–she loves the craft of writing as much as the subject matter. That's why a fountain pen seemed perfect for the centerpiece of the new identity. From there the inspiration for the brandmark’s other graphic elements flowed like ink from an inkwell. In the negative space, forming the two nibs of the pen tip, you'll see an inverted pinot noir bottle. Out of the hidden bottle, a drop of wine—or is it ink? A lovely visual combination. From there the tagline was born—Each drop tells a story. And we can't forget the customized U beneath the brandmark that doubles as a stemless wine glass. I also did some “pursuing of pinot” myself by exploring the red wine color scale (yes, there is such a thing) as the inspiration for the final color palette. I adore being a designer. I have a similar adoration for wine. When Confucius said “Choose a job you love and you’ll never work a day in your life.” I’m pretty sure he was talking about this particular project.


THE SOUVENIRSAmerican Advertising Awards for Logo Design and Integrated Branding Identity CampaignMuse Creative Award for Logo DesignLogo Lounge Book 11 

I have known Lisa for several years and was aware of her high level of creativity and professionalism. Pursuing Pinot launched in 2011 and I knew my logo design and branding was very much in need of an update, so I approached Lisa. She had a wildly creative brainstorm and sent me a sketch of her logo concept. I loved it and asked her to move forward with the brand identity design. She also recommended a fantastic printer for the beautiful business cards she designed and worked with my web designer to update my website and Twitter page. I could not be more pleased with the combination of her brilliant creativity and prompt turnaround. If you are looking for logo design, brand identity, or other creative design work, you will be happy you contacted Lisa Gorham Creative.

CATHERINE O'BRIEN  |  PURSUING PINOT PRINCIPAL