Hilary O'Brien


PROJECT SCOPE  | Identity Suite Development | Collateral Design | Brand Identity Guidelines

THE STORYBased out of Los Angeles, Hilary O’Brien is a one-woman force when it comes to brand equity building and communications management. But when your company is just you, and you’re prospecting business throughout the country, sometimes marketing yourself can be tough. All the more reason for a really strong logo and identity suite—one that makes you look good while you’re busy out there doing the same for your clients. In other words, this wasn’t just brand identity. For Hilary, this was employee #2.

THE SOLUTIONThe brandmark is an elegant and proud letterform, built from the letters H and O, formed together as a single unit. No, that’s not a font. This is a completely custom blackletter, hand-illustrated just for Hilary. It’s more than an engaging mark. It pays homage to the history of the written word, Hilary's love for writing, and the evolution of communications.


THE SOUVENIRSAmerican Advertising Award for Logo Design