Catoctin Breeze Vineyard

Composer Wine Series

PROJECT SCOPE  |  Packaging Design | Illustration

THE STORYSeated along the rolling hills of Eastern Appalachia’s Catoctin Mountains, Catoctin Breeze is more than a vineyard. It’s an experience. Among the many wineries that pepper the region, it’s a breath of fresh air. It’s Catoctin Breeze. This multi-award-winning winemaker produces a range of varietal, blended, and honey wines. When the winemakers developed a whole new line of wines, they wanted the series’ theme to be based on their love of classical music. Together, we composed a work of art.

A picture is worth a thousand words. That’s what we got when we asked Lisa to develop the packaging design for our Composer Series. The concept and design artfully conveys a message of simple elegance with a whimsical twist. She read our minds and gave us a product that perfectly matches our expectations and efforts. Constant admiration from our customers is the best testimonial of meeting our goal.


THE SOLUTIONSince each varietal would be named after a notable composition, this felt like the perfect opportunity to feature the composers in a whole new way. The likenesses of each: Swirling, whimsical, melodic illustrations created by yours truly the old school way—with a pencil and sketchbook. For inspiration, I listened to each respective composition, and allowed the movements and fluctuations of the music to guide my hand and heart. The label: A clean, minimalist design showcased on simple, white linen stock to match that of sheet music. All told, a total of twelve illustrations and labels were created for this series. Who says classical music can’t be sophisticated AND fun? Especially when you have amazing wine to get you in the spirit.

THE SOUVENIRSAmerican Advertising Awards for Packaging Design and IllustrationAmerican Illustration Award for Illustration SeriesCommunication Arts Award of Excellence for Illustration SeriesMUSE Creative Award for Illustration SinglePackaging of the World Feature for Packaging Design