Catoctin Breeze Vineyard

Piquette


PROJECT SCOPE  |  Packaging Design | Illustration

THE STORYNamed after the land in which the vines are grown and the constant breeze that graces this beautiful Maryland area, Catoctin Breeze Vineyard was established in 2010 by the Fizyta family. The vision for their exciting new endeavor was to handcraft terroir-driven wines that exhibit a sense of place. Fast forward to summer 2021, for the first time ever, Catoctin Breeze Vineyard introduced Piquette to their award-winning line-up. This delightfully refreshing low alcohol beverage is definitely not your traditional wine. Piquette is a French wine term that refers to a vinous beverage produced by adding water to pomace (rehydrated grape skins) and then is fermented for a second time. The result is a light and refreshing effervescent wine spritzer, perfect for those hot summer days. While Piquette has been around for centuries, it has recently been rediscovered by producers who like to push tradition. When it came to developing the packaging design for their new addition, Catoctin Breeze Vineyard wanted something equally as fun and vibrant as their peppy new sparkling wine.

THE SOLUTIONWith a name as unique and interesting as Piquette (much like the wine itself), the moniker became the focus of our design. The watercolor label features lively hand-painted lettering inspired by the wine's spunky character, brilliant hues, and notes of raspberry and black cherry. Full of spirit, this new packaging design is as delightful and energetic as the bubbly beverage itself.