Buds Plant Boutique


PROJECT SCOPE  | Identity Suite Development | Brand Identity Guidelines | Collateral Design | Copywriting

THE STORYWhen two life-long friends share a love for plants and an innate talent for creating unique living arrangements, it's only natural to turn that passion into a budding venture. For Jessica and Lindsay, what started out as a seedling of an idea, very quickly grew into a full fledged business strategy. The plan was to start by offering their beautifully curated potted succulents, arrangements, and houseplants, through social media channels, followed by opening a storefront in their hometown of New Market, MD. But before any of that could happen, they addressed their brand's future and the need for a logo design. LIndsay and Jessica approached Lisa Gorham Creative looking for just that. But after working through initial discovery sessions it became clear that a more comprehensive, versatile brand identity was needed to support their business, brand presence, and the growing needs that would evolve over time. One thing was for sure—not only is this dynamic duo creative, they're also quite clever. Jessica and Lindsay swiftly secured the brilliant name they developed for their new business venture… BUDS. What could possibly be more perfect?

I cannot say enough good things about Lisa Gorham Creative. Lisa has gone above and beyond all expectations we had for our new business. She has sparked creativity and elevated our brand to a level that we could only dream of. Her attention to detail with the elements of your personal business makes you feel as if you are her only client. If there is ever any doubt that you need a professional for your branding and graphic design services, the answer is a resounding YES… and Lisa is your girl.

JESSICA NEUMANN | BUDS PRINCIPAL

THE SOLUTIONFocusing on Buds' business plan, we identified their target audience, marketplace positioning, and their vision for the ideal customer experience. They wanted to appeal to the local, middle- to upper-class female consumer, who's interested in beautiful, high-quality products, exceptional customer service, and small town charm. We defined the brand mission, attributes, and messaging, and further developed brand naming to help with industry landscape clarity. With the groundwork set we were able to move into visual identity development. Jessica and LIndsay had a vision in mind for its direction, which we focused to align with the newly established characteristics and ideology. The new brand identity suite is refined, high-end, and showcases a touch of playfulness. It includes a responsive set of logos and a series of secondary mark and slogans. The visual identity's timeless logotype boasts clean lines and a special little detail—a nod to these life-long friends who have joined together in business—the U, which doubles as a succulent pot with a funnel notch at its base, cleverly forms Lindsay's and Jessica's initials. This symbolic detail is further illustrated in the identity's budding B brandmark. Extending beyond the primary logos, the suite's secondary marks were meticulously designed to be used throughout various print and digital touchpoints. Taking Buds' creativity and playfulness even further, two slogans were developed for the brand to work independently as well as within their respective marks. When it came to the brand's color palette, naturally we turned to Mother Nature for inspiration. We curated lush primary and secondary colors and paired those with the modern luxury of warm and cool desert neutrals. Guiding every decision that Buds Plant Boutique made was the goal to establish life-long customer relationships, connect with the local community, create beautifully unique arrangements, and grow a thriving business. For two buds who dig pretty things, telling their brand story in a thoughtful and beautiful way, through identity and messaging, was integral for their new business.


THE SOUVENIRSWorld Brand Design Society Feature for Branding

I am blown away by the talent, creativity, professionalism, and artistic knowledge provided by Lisa Gorham Creative. Lisa took the need for a logo design for our new business to the next level and created an entire brand identity suite that included a variety of creative options for our logo, brandmark, slogans, and even packaging options. Lisa was very meticulous in collecting information and visual references in our meetings to understand the "bigger picture." The final product could not have been more perfect for our new business. I loved working with her and would absolutely recommend Lisa Gorham Creative for any of your graphic design needs.

LINDSAY MOE | BUDS PRINCIPAL