This year the American Advertising Federation-Greater Frederick celebrates its 30th anniversary and along with it, their American Advertising Awards gala, held Saturday, February 22, in historic downtown Frederick. As always, the ADDY Awards is one of my favorite events of the year, spent with some pretty amazing industry friends, celebrating creative excellence in advertising. No doubt, this year’s gala was one wiiiild and crazy night!

I’m thrilled to share that Lisa Gorham Creative received two Gold ADDY Awards for Clean Green Simple in the categories of Integrated Brand Identity Campaign and Logo Design.

Clean Green Simple—a lifestyle website designed for people looking to eat clean, live green, and keep life simple—was a particularly fun rebranding project. Plus, I got to learn a ton about Google AMP and online publishing app requirements. It was a WIN, WIN!

It was a true honor to receive this recognition on behalf of an amazing client. Congratulations to Clean Green Simple on an incredible year, to all the 2020 ADDY winners, and a big thank you to this year’s judging panel.

In 2019, Clean Green Simple welcomed new ownership and along with it, an evaluation of its brand, content, audience, and online presence. During the discovery phase, Clean Green Simple outlined their rebranding goals and the need to comply with Google AMP logo guidelines and online publishing app requirements. Built upon the brand assessment and Google specifications, a strategic plan and new brand identity was developed.

Not only is the new logo clean, green, and simple, it’s complies with all of Google’s standards. And by specifically developing a wordmark as the logo, online optimization is further maximized. The refined design allows for optimum clarity at small sizes—a key online publishing detail, particularly for the brandmark, due to Google’s increase of displaying search results exclusively with a favicon. Beyond all the technical details, the new iconic G brandmark is a symbol for the clean eating, healthy lifestyle, and sustainable living that Clean Green Simple’s readership desires.

Inspired by Mother Nature herself, a new bold and bright color palette was developed. From leafy greens and vibrant vegetables to garden soil, the brand colors were carefully selected for their industry influences—food and health; gardening and agriculture; and of course, the environment.

See the full brand identity project.


The American Advertising Federation’s American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising. The AAF-Greater Frederick’s American Advertising Awards was the first step in the three-tiered competition. Winning entries move on to compete at the Regional level—competing against New York, Pennsylvania, Maryland, Delaware, and Washington DC agencies, firms, and studios.


LISA GORHAM CREATIVE

Lisa Gorham Creative is a multi-disciplinary branding and graphic design studio focused on delivering dynamic and engaging brand experiences.

Elevate and empower your company or organization by telling your brand’s true story. It all begins with thoughtful strategy, purposeful creativity, and exceptional craft.